As we told you last week, former Warner Bros. Global Marketing Chief Sue Kroll was bound to be named Amazon Studios New Head of Marketing.
This comes in the wake of Kroll serving as a marketing consultant for the last six months, working on the behemoth success of the streamer’s Lord of the Rings series.
The J.D. Payne-Patrick McKay created show launched September 1 in 240 countries pulling in 25 million viewers on its first day, the biggest premiere ever for Prime Video.
Here’s Amazon Studios Chief Jen Salke’s note to staff today:
I’m thrilled to share the news that Sue Kroll is joining the team as Head of Marketing, Amazon Studios, effective immediately and reporting to me. Sue will oversee global marketing strategy and campaigns for series and films, both direct-to-service and theatrical.
Sue has done an outstanding job leading the marketing efforts for The Lord of the Rings: The Rings of Power, our biggest premiere in the history of Prime Video. She is widely respected, with deep industry knowledge, extensive experience, and strong relationships with talent and throughout the creative community. She is a seasoned professional, having marketed projects ranging from blockbuster global releases to award-winning niche film and television projects for over 30 years.
In 2018, Sue launched her own production house, Kroll & Co. Entertainment. Under this banner, Sue has a number of projects in production and development, both in film and television, which will now come to Amazon Studios as first-look deals.
Before founding Kroll & Co., Sue’s broad experience includes serving as President of Worldwide Marketing and Distribution for Warner Bros. Pictures, where she launched some of the most popular and acclaimed films in cinema history, including Argo, Dunkirk, Mad Max: Fury Road, Inception & all of the Harry Potter films, to name a few. Sue began her career in New York, spending seven years in various divisions of Viacom before moving to Atlanta to head up the marketing department at Turner Network Television. Her tenure with Turner included a role with TNT and Cartoon Network Europe, in which she launched the company’s first entertainment venture outside the United States.
Please join me in congratulating Sue and officially welcoming her to our talented marketing team, as we continue to grow, discover innovative ways to market our global content, and strengthen our connections with customers around the world.